Storytelling and Stella & Ruby
Designing jewelry is certainly something we love doing, however this doesn't mean it's always a cakewalk. The fact of the matter is, designing jewelry is very open ended, and it's not always clear where to start. Creativity needs something to aim at in order to truly shine. It only takes a few principles to give creativity a direction, and ours are very simple (or so they seem):
1.) We always set out to create statement pieces that are lightweight, lovable, and ultra feminine.
2.) We always consider what kind of story we want to tell when designing our Jewelry
In fact the main ethos of Stella and Ruby has always been storytelling through styles. Part of this story starts at the jewelry itself, and the other part starts with the person wearing it. As designers, we cannot help but infuse ourselves into what we create. And as fashionistas, we cannot help but love what we love. What we wear can speak volumes not only about who we are, but also about who we want to be. Being a creative designer can be a goal in and of itself, but we at Stella & Ruby don't like to put the cart before the horse (or the earring back before the post). We believe that being yourself is being creative, so we set out to create styles which not only represent ourselves, but allow people to represent themselves.